Canadian Custom Website Builders
Your website is probably the most
valuable tool your company owns. It serves as a means through which potential
customers are introduced to your enterprise and tells you how repeat customers
keep up-to-date with your products and services. It’s also often the place
where customers purchase your products or services. Your website should embody
your brand; it should be a reflection of everything your company is and does.
However, SME (small to medium size businesses) websites often have problems.
Perhaps your company site was set up several years ago and hasn’t been
evaluated recently. Maybe it no longer looks fresh or interesting, or maybe it
doesn’t work well on mobile devices. Perhaps no one is available to do the
ongoing work of blogging or updating copy. Maybe the checkout process is overly
complex or frustrating. Perhaps your search engine strategy is out of date and
your ranking suffers, or maybe you do not engage in social marketing. If you
believe that your online presence needs rejuvenation, Canadian custom website
builders will work with you to improve the reach and effectiveness of your
In the 21st century,
if you don’t have an online presence, a vast sector of the population will
assume that you don’t exist. We use our computers to connect us to the real
world, and when consumers are looking for a product, most will "Google it” to
find out what their choices are. This means that no matter how great your
product is, or how solid your reputation is – if your website looks bad, your
company looks bad.
Working with an online marketing
agency will help you to pinpoint problems with your current site and help your
online branding. By analyzing the metrics of your site you will be able to see
who is visiting, how long they’re staying, which pages they’re focusing on, and
whether or not their visit resulted in a sale. You can also tell where the site
visitors are from, as well as get other useful information. An expert website
builder will also immediately identify mechanical areas in which the site may
be lacking. Flow or navigation might not be smooth, for example; text might be
too small or too large. Compatibility might be lacking. Too many steps may be
required for customers to make a purchase.
Rejuvenating Online Presence
After your website builder has
identified any possible problems with the current site and you have agreed on a
brand redesign, it’s time for him/her to consult with your team to see how you
can work together to renew the site and maximize its potential. First, look at
the overall design of the site. You may need to commission a whole new design
for online advertising, that better reflects your brand, or you may just opt
for some "tweaking” in order to freshen the existing look. Whichever route you
may choose, a professional
is crucial. Your new brand
strategy should include social marketing on sites like Facebook, Twitter,
LinkedIn or Google+.
Going through the copy on the
site is another major consideration. Website copy is often convoluted or
grammatically incorrect. It is essential to make sure that your site says what
you want it to say.
Adding interactive elements and
promotional videos or animations can increase site traffic, lead generation and
add interest, as can linking your site to your social networking accounts.
And, of course, search engine
optimization is crucial. You want customers to find your site quickly and
easily when searching for the product or service you provide. Fortunately, many
website builders are SEO wizards!
Partner with a Canadian custom
website builder today for your digital marketing needs and increase the power
of your online presence.